Blurring the lines between living and lifestyle, VMaison builds a distinctive creative universe where design becomes an immersive, ever-evolving language and diverse expressions collide into one sharp, refined identity.
Conceived and brought to life by siblings Veronica and Toni Zimbaro, the project unfolds as a deeply personal world shaped by eclectic instinct and a love of layered contrast. It fuses classical elegance with contemporary edge, drawing on maximalist decorative arts — think exotic influences and vivid patterns.
Born in 2015 in Sicily with its first boutique hotel, VMaison expanded in 2018 with a Milan showroom, becoming a living framework for ideas and a modern lifestyle concept defined by warmth and refinement. Its work spans interiors, boutique hotels, branded products and brand management through VMaison Interior and VMaison Hotel.
Just steps from the Quadrilatero d’Oro fashion district in Milan sits VMaison Hotel, a plush boutique stay. This one’s for the maximalists. Interiors don’t whisper — they perform: bold, playful, unapologetic, while its 16 suites burst into a kaleidoscope of colour.
Enclosed within a private garden, the property opens into an unexpected oasis of calm in the middle of Milan’s restless rhythm. From terraces to lush greenery, the hotel reveals its creative spirit, shaped by VMaison Interior Studio and defined by rare materials that spark surprising surface pairings and luminous colour harmony. On the first floor, suites with and without terraces are crafted with precision and flair, offering complete comfort where design and atmosphere slip seamlessly into experience.
In the heart of Brera, VMaison brings its design language to the table through a restaurant conceived by the VMaison Interior team, where taste and elegance meet a contemporary vision rooted in research and design. IT Maison, the all-day dining restaurant within VMaison Hotel, is created by Alessio Matrone and Danilo Caruso, founders of the IT restaurant brand. True to its name, IT Maison feels like home, where simplicity, quality and a discreet central location become an urban refuge with personality.
Curated by Executive Chef Romualdo Palladino with Head Chef Cinzia Mottola, the menu flows from breakfast to late-night service, designed for those who linger through the day. The cuisine follows a “less is more” philosophy — elegant comfort rooted in seasonality and quality, shaped by Mediterranean memory and lifted with international accents and gentle fusion notes. Wellbeing threads through everything, from seasonal vegetables to fresh juices and bright salads that carry morning into aperitivo.
Heading south, VMaison Hotel Messina sits at the heart of the city at the crossroads of the Mediterranean, pearl of the strait, close to Taormina and the Aeolian Islands. Set within an early 1900’s building, its interiors are designed by the VMaison Interior team. A terrace hosts The Roof, for breakfast and special events, offering a new reading of space and atmosphere — where food and drink meet design and philosophy, distinctly VMaison.
VMaison Interior moves between architecture, bespoke projects and interiors as one continuous gesture — where luxury, comfort and elegance are woven into spaces shaped by desire and detail. Across residential, commercial and hospitality worlds, it dissolves boundaries between structure and soul, layering styles with confident ease and a striking finish…
