


Design Hotels returns to NYCxDesign with The New York Edit, a public exhibi- tion of collectible work by New York- based designers, open May 15–20, at 11 Howard, the design-forward SoHo hotel and longtime member. Developed in partnership with luxury online design and home decor retailer Lumens, the exhibition is driven by a shared vision to spotlight the next generation of New York creative talent. The installation is curated by Simple Flair, the internation- ally rooted creative company founded in Milan, whose practice has spent a decade connecting the global design community across continents.
The designers on show, among them a number drawn from Lumens’ portfolio, include In Common With, Roll & Hill, SIN, PELLE, Rosie Li Studio, and Forma Rosa Studio, Jesse Shaw, Umberto Bellardi Ricci, and more — representing the material and craft that define New York’s independent design scene, from Brooklyn institu- tions to newer voices working across lighting, ceramics, and objects. The edit centers on lighting as both medium and narrative device. In New York, light is never neutral — it defines the city’s visual identity, at once cinematic and raw, artificial and atmospheric.
| Venue | 11 Howard |
| Type | Exhibition |
| Duration | 5 Days |
| City | New York City |
About
Simple Flair
Simple Flair is an international creative firm providing brand consulting, meaningful communication and global connections. Founded in 2010 by Simona Flacco and Riccardo Crenna, it develops creative strategies, communication and media projects for brands and companies in the design industry. Starting from its international community and with a qualified internal team, it guides brands and stakeholders through creative direction, strategy, communication, branding and connection with opinion leaders in the sector. With a specific focus on research and positioning and an ecosystem of cross-functional activities, it stands as a reference point for the industry.
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